Now we have to “talk” to the audiences

The media are not just for reporting. Apart from interacting with their readers or users, which has been a new phenomenon in communication, they have to "talk" with them. From simple news broadcasters, the media were getting closer to their audiences, directly or indirectly. In some cases, monitoring their tastes and perceptions; in others, opening … Continue reading Now we have to “talk” to the audiences

Stepping on familiar ground once again

With the worsening of the pandemic, newsrooms have returned to teleworking, a modality with which they had already become familiar. It is like stepping back on a terrain in which the dynamics of a new way of practicing journalism took root, never completely eliminated. The first experiences we lived in March 2020 created the conditions … Continue reading Stepping on familiar ground once again

The pitfalls of multimedia convergence

set of equipment for professional photography

Uniting two formats, print and digital in the same newsroom, is the pinnacle of the so-called multimedia convergence, the most complete expression of the new communications ecosystem. Technologically speaking, multimedia is crystallized by uniting the resources of each medium (text, graphics, audio and video) through the facilities that allow different applications on the web. But … Continue reading The pitfalls of multimedia convergence

Reinventing the journalist

headphones near smartphone and cappuccino on cafe table

Connecting traditional journalism with modern journalism is one of the most difficult stages in the transition to the new communication ecosystem. It is not enough to adapt technologies that facilitate the dissemination of information on digital platforms, but to adapt the mentality of those who will be responsible for handling them properly. Despite the strong … Continue reading Reinventing the journalist