Practicing journalism today is more challenging and fascinating than before. Now the information that comes from all sides is more nourished, as well as the mass of false, adulterated or manipulated content. And this incessant barrage puts at stake the journalist's ability and skill to separate the chaff from the wheat. And to find not … Continue reading Journalism at its best “momentum”
Tag: Web
Now we have to “talk” to the audiences
The media are not just for reporting. Apart from interacting with their readers or users, which has been a new phenomenon in communication, they have to "talk" with them. From simple news broadcasters, the media were getting closer to their audiences, directly or indirectly. In some cases, monitoring their tastes and perceptions; in others, opening … Continue reading Now we have to “talk” to the audiences
The dismantling of paradigms
Wherever we look at the world, what is perceived is a dynamic process of deconstruction of what were its main paradigms for many decades, including the press and journalism. Beginning with the fine arts, none of its most emblematic expressions has remained unscathed by the wave of transformations that, at the same time, have impacted … Continue reading The dismantling of paradigms
The pyramid is falling!
After serving as the cornerstone of journalistic writing, the so-called "inverted pyramid", which has been the writing pattern of newspapers, is in the doldrums. Until recently, it prevailed as the predominant structure in newspaper news, just as it had been for dozens of years, its parameter par excellence. Its principle is simple: the information is … Continue reading The pyramid is falling!
The “Hearing Age”
Today's is called the “Hearing Age” because most of those who seek information and stories of interest prefer to listen to them, rather than read them. That explains the surprising boom in news and other vocalized content, as well as audiobooks. And, likewise, the "podcast" or audio formats that synthesize news stories set with effects … Continue reading The “Hearing Age”
Now, what is “news”?
Defining what was news and its hierarchical order in the page layout of a newspaper was, for many years, a task of the full editors. As if it were a collegiate court that agrees on a verdict, the full editors decided on their own whether or not it was important to publish. That has its … Continue reading Now, what is “news”?
Monday´s Newspaper
Before, when there was no internet or Sunday editions, the Monday newspaper was the most searched of the week. What was the reason? The list of National Lottery prizes, whose draws were held on Sundays, capturing the attention of thousands of players who had bought tickets and pools in pursuit of fortune. A shrewd printing … Continue reading Monday´s Newspaper
Stepping on familiar ground once again
With the worsening of the pandemic, newsrooms have returned to teleworking, a modality with which they had already become familiar. It is like stepping back on a terrain in which the dynamics of a new way of practicing journalism took root, never completely eliminated. The first experiences we lived in March 2020 created the conditions … Continue reading Stepping on familiar ground once again
The pitfalls of multimedia convergence
Uniting two formats, print and digital in the same newsroom, is the pinnacle of the so-called multimedia convergence, the most complete expression of the new communications ecosystem. Technologically speaking, multimedia is crystallized by uniting the resources of each medium (text, graphics, audio and video) through the facilities that allow different applications on the web. But … Continue reading The pitfalls of multimedia convergence
Reinventing the journalist
Connecting traditional journalism with modern journalism is one of the most difficult stages in the transition to the new communication ecosystem. It is not enough to adapt technologies that facilitate the dissemination of information on digital platforms, but to adapt the mentality of those who will be responsible for handling them properly. Despite the strong … Continue reading Reinventing the journalist