Now we have to “talk” to the audiences

The media are not just for reporting. Apart from interacting with their readers or users, which has been a new phenomenon in communication, they have to "talk" with them. From simple news broadcasters, the media were getting closer to their audiences, directly or indirectly. In some cases, monitoring their tastes and perceptions; in others, opening … Continue reading Now we have to “talk” to the audiences

Users and readers, two different cultures

man using smartphone

Although united umbilically by technology, digital and printed newspapers of the same company indeed operate in parallel ways on the current information ecosystem. Newspapers companies bet on quality of limited contents in a scheme from beginning to end, focused on a mass of readers, while the digital ones bet on the massification of users, represented … Continue reading Users and readers, two different cultures

The priorities have changed from the paper to the digital scheme

It's undeniable that the readership of the printed newspapers is declining progressively while the digital platforms absorb the largest number of users who want to learn about the everyday news and their evolution throughout the day. This phenomenon is the biggest challenge that newspapers companies face today, which have forced the inevitable swift of the … Continue reading The priorities have changed from the paper to the digital scheme