Miguel Franjul
The media are not just for reporting. Apart from interacting with their readers or users, which has been a new phenomenon in communication, they have to "talk" with them. From simple news broadcasters, the media were getting closer to their audiences, directly or indirectly. In some cases, monitoring their tastes and perceptions; in others, opening … Continue reading Now we have to “talk” to the audiences
Listindiario.com has once again broken audience record in 2020, a year in which, like never before, the digital channel became the main source of news consumption. After a sustained average rate of 18 million visits each month to our digital pages, being the highest in March with 24,601,408, the sum of access as of December … Continue reading 203 million visits in 2020
Despite the long time that social media users spend reading or viewing content, the amount of time spent on individual stories is surprisingly short. On average, digital news reports a time of two and a half minutes. We are talking about texts no larger than five paragraphs of 50 or 60 words each, which is … Continue reading Reading time is shortened
Although united umbilically by technology, digital and printed newspapers of the same company indeed operate in parallel ways on the current information ecosystem. Newspapers companies bet on quality of limited contents in a scheme from beginning to end, focused on a mass of readers, while the digital ones bet on the massification of users, represented … Continue reading Users and readers, two different cultures
It's undeniable that the readership of the printed newspapers is declining progressively while the digital platforms absorb the largest number of users who want to learn about the everyday news and their evolution throughout the day. This phenomenon is the biggest challenge that newspapers companies face today, which have forced the inevitable swift of the … Continue reading The priorities have changed from the paper to the digital scheme
Could this be true? Often, my children and other social media users interpellate me to make sure something is either true or false, something they have read or seen in any of the Internet platforms. They resort to me as a kind of perhaps first or last instance, I do not know which, to satisfy … Continue reading Could this be true?
Director's Thoughts 