The pitfalls of multimedia convergence

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Uniting two formats, print and digital in the same newsroom, is the pinnacle of the so-called multimedia convergence, the most complete expression of the new communications ecosystem. Technologically speaking, multimedia is crystallized by uniting the resources of each medium (text, graphics, audio and video) through the facilities that allow different applications on the web. But … Continue reading The pitfalls of multimedia convergence

The text, under the decisive war for survival

Back when there wasn't much profusion of videos, just TV, the big job of describing realities through newspapers actually rendered journalists with no other option than display their uttermost skills on graphing things out through the written word. Non-fiction literature exponents, excellent chronicles and outstanding reports, were what contributed to the transmitting of specific details … Continue reading The text, under the decisive war for survival

From the text… to the video, a challenging juncture

The process of integrating the printed and digital newsrooms is full of new challenges, and it's no longer enough to rely on a model that molds textual content from one platform to another, now you have to open yourself to the tendency of users preferring the news to be accompanied with videos or waterfalls of … Continue reading From the text… to the video, a challenging juncture