Miguel Franjul
All multimedia strategies strive to conquer as many users as possible, whom seek news and other content in the universe of social networks, which ensures a better positioning to increase the income and sustainability of the multimedia platforms. The fact that digital media platforms earn their uprising profits through publicity ads that go after the … Continue reading A war for the audiences
The printed newspapers that have cultivated, for decades, a high degree of credibility based on their seriousness, truthfulness, quality and usefulness of contents, are the ones that now have the greatest benefits within the newer digital ecosystem, not only in terms of audience but also in income. I could quote many examples now, though I … Continue reading Brands’ credibility
When printed newspapers carried the monopoly of information, the methods of measuring and knowing their audiences were very limited. The elementary parameters of readership were based on the number of copies in circulation and an average estimate of those who could read a copy, or that of the subscribers, who were regularly consulted to know … Continue reading Connecting with the people (Echoes of SIP-Connect 2019)
With this transition process that we live towards a robust model of communications through digital media, one of the most dilemmatic questions is not about which is going to be the definitive best time for technology, but the drastic replacement of that ingrained older “chip” or mentality that traditional journalists tend to have which delays … Continue reading The change of “chip” (Echoes of SIP-Connect 2019)
The relevant role that videos have in the digital world has forced journalists to learn the techniques for recording and editing live images, thus incorporating a new category to the templates of the integrated newsrooms. They're known as videographers, whose role in the digital platform is as important as that of the reporters who discern … Continue reading The new cast for the integrated newsroom
Back when the printed newspapers were a medium that only offered news content by using text and photos, the newsroom had a vertical layout that was stratified according to the number of independent or shared sections that were needed. Such line of command that executed the orders of the editor, under a scheme in which … Continue reading The “control tower” of the newsroom
These reflections have just marked their second anniversary of weekly releases, the same amount of time since the merge of the printed and digital platforms of the LISTIN DIARIO. With such reflections, I've really been trying to explain, step by step, the reasons and the scope of this transformation. On June 9th of 2017, this … Continue reading Two years of good articles
First the newsreels, then the 24/7 televised news took over the traditional model that prevailed during decades in which the printed newspapers held the priority for managing and disseminating information. This is the genesis of the greatest challenges that the traditional media have had to face during each cycle of innovation nowadays, as they strive … Continue reading The keys for reinvention
Since the beginning of this 21st century, the traditional press of high-quality has walked firmly, in order to adapt to the preferences of a new generation of consumers of news content, modeled under the heavy influence of modern technologies applied to the communication of the masses. Within this culture, brevity and promptness are the principles … Continue reading On the path of transformation
Every morning, in the staff meeting of the Listin Diario, we take an obligated look at the readership data, which allows us to appreciate which have been, amongst our users, the most viewed news of the day. We do this to measure how impactful the news or contents published on our printed newspapers or in … Continue reading What is read the most?
