Miguel Franjul
Instagram, like other major social media platforms, has entered the whirlwind of changes to give the video format the predominance it has acquired today among digital content consumers. As expected, this emphasis on the audiovisual more than on photographs has generated early and emotional reactions from its users, who have understood it as an effort … Continue reading The platforms are remodeled
A few years ago, the closure times of our newspapers was a litmus test for editors, printing and circulation staff. There was a fatal deadline that, if not met, could reduce the sales of the newspapers on the street or upset the customers because the usual was to read them very early. An ideal closure … Continue reading Stress free closure times
Social media platforms have opened up a promising field for digital journalism, and the strategies of digital newspapers should now focus on them in search of more audience and income. Obviously, in order to compete on these platforms, at least two key factors must be taken into account. In the first place, the tastes or … Continue reading Journalism on social media
Ten months of struggle through the Covid pandemic have undoubtedly created a new school of modern journalism in which human stories become the center and object of information, rather than outright declarations. Readers and users of both information and specialized contents, today, make up the right audience that can trace all routes of information by … Continue reading 184 headings and 160 articles just about Covid
To connect the different formats and paces within the transition from the printed to the digital platform, it is necessary to walk, very carefully, over the moving bridges that unite them. The current pandemic has made some cross these bridges very quickly, through the path of no return. They migrated their paper editions onto digital, … Continue reading The moving bridges between the printed to digital
The digital future is already a reality of the present. Traditional press was never oblivious to this perspective. The emergence of such ecosystem of information glimpsed upon us gently and, to a large extent, we were preparing for the upcoming connection. Integrated newsrooms or multimedia models were the first signs that the digital route was … Continue reading The “digital future” is now
With the arsenal of new communication technologies, digital users are now inclined to the formats that tell the story of an episode, its background and impacts, just as podcasts and storytellings do with increasing success. It's not surprise that under the influence of Spotify and Netflix, the bulk of digital users show preferences for these … Continue reading The news: more than spreading them, to tell them
It's no coincidence that the world's greatest newspapers, strongly committed to the “digital first” strategy, are focusing on the audio format to spread their news, that is, offering them through podcasts and other auditory transmission models. The new habits of digital users is what's strengthening such trend that privileges the listening over reading, in a … Continue reading To listen, more than to read
It's undeniable that the readership of the printed newspapers is declining progressively while the digital platforms absorb the largest number of users who want to learn about the everyday news and their evolution throughout the day. This phenomenon is the biggest challenge that newspapers companies face today, which have forced the inevitable swift of the … Continue reading The priorities have changed from the paper to the digital scheme
The success of podcasts, a format that allows audiences to listen to news content at any time and place through smartphones, is inspiring the growing trend of founding digital newspapers based on the audio resource. We already know about the bold and innovative commitment that the Danish magazine "Zetland" has made by converting all its … Continue reading Another dish to “hook” the audiences
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