The platforms are remodeled

close up photography of smartphone icons

Instagram, like other major social media platforms, has entered the whirlwind of changes to give the video format the predominance it has acquired today among digital content consumers. As expected, this emphasis on the audiovisual more than on photographs has generated early and emotional reactions from its users, who have understood it as an effort … Continue reading The platforms are remodeled

184 headings and 160 articles just about Covid

Ten months of struggle through the Covid pandemic have undoubtedly created a new school of modern journalism in which human stories become the center and object of information, rather than outright declarations. Readers and users of both information and specialized contents, today, make up the right audience that can trace all routes of information by … Continue reading 184 headings and 160 articles just about Covid

The moving bridges between the printed to digital

To connect the different formats and paces within the transition from the printed to the digital platform, it is necessary to walk, very carefully, over the moving bridges that unite them. The current pandemic has made some cross these bridges very quickly, through the path of no return. They migrated their paper editions onto digital, … Continue reading The moving bridges between the printed to digital

The news: more than spreading them, to tell them

With the arsenal of new communication technologies, digital users are now inclined to the formats that tell the story of an episode, its background and impacts, just as podcasts and storytellings do with increasing success. It's not surprise that under the influence of Spotify and Netflix, the bulk of digital users show preferences for these … Continue reading The news: more than spreading them, to tell them

To listen, more than to read

It's no coincidence that the world's greatest newspapers, strongly committed to the “digital first” strategy, are focusing on the audio format to spread their news, that is, offering them through podcasts and other auditory transmission models. The new habits of digital users is what's strengthening such trend that privileges the listening over reading, in a … Continue reading To listen, more than to read

The priorities have changed from the paper to the digital scheme

It's undeniable that the readership of the printed newspapers is declining progressively while the digital platforms absorb the largest number of users who want to learn about the everyday news and their evolution throughout the day. This phenomenon is the biggest challenge that newspapers companies face today, which have forced the inevitable swift of the … Continue reading The priorities have changed from the paper to the digital scheme

Another dish to “hook” the audiences

The success of podcasts, a format that allows audiences to listen to news content at any time and place through smartphones, is inspiring the growing trend of founding digital newspapers based on the audio resource. We already know about the bold and innovative commitment that the Danish magazine "Zetland" has made by converting all its … Continue reading Another dish to “hook” the audiences