Miguel Franjul
Ten months of struggle through the Covid pandemic have undoubtedly created a new school of modern journalism in which human stories become the center and object of information, rather than outright declarations. Readers and users of both information and specialized contents, today, make up the right audience that can trace all routes of information by … Continue reading 184 headings and 160 articles just about Covid
To connect the different formats and paces within the transition from the printed to the digital platform, it is necessary to walk, very carefully, over the moving bridges that unite them. The current pandemic has made some cross these bridges very quickly, through the path of no return. They migrated their paper editions onto digital, … Continue reading The moving bridges between the printed to digital
The digital future is already a reality of the present. Traditional press was never oblivious to this perspective. The emergence of such ecosystem of information glimpsed upon us gently and, to a large extent, we were preparing for the upcoming connection. Integrated newsrooms or multimedia models were the first signs that the digital route was … Continue reading The “digital future” is now
With the arsenal of new communication technologies, digital users are now inclined to the formats that tell the story of an episode, its background and impacts, just as podcasts and storytellings do with increasing success. It's not surprise that under the influence of Spotify and Netflix, the bulk of digital users show preferences for these … Continue reading The news: more than spreading them, to tell them
It's no coincidence that the world's greatest newspapers, strongly committed to the “digital first” strategy, are focusing on the audio format to spread their news, that is, offering them through podcasts and other auditory transmission models. The new habits of digital users is what's strengthening such trend that privileges the listening over reading, in a … Continue reading To listen, more than to read
It's undeniable that the readership of the printed newspapers is declining progressively while the digital platforms absorb the largest number of users who want to learn about the everyday news and their evolution throughout the day. This phenomenon is the biggest challenge that newspapers companies face today, which have forced the inevitable swift of the … Continue reading The priorities have changed from the paper to the digital scheme
The success of podcasts, a format that allows audiences to listen to news content at any time and place through smartphones, is inspiring the growing trend of founding digital newspapers based on the audio resource. We already know about the bold and innovative commitment that the Danish magazine "Zetland" has made by converting all its … Continue reading Another dish to “hook” the audiences
At the rate of the changes that impact digital journalism, in less than two years, according to the predictions of experts, the news traffic on the web will consist a lot more of videos and audio, which only will keep progressively outnumbering texts. But these would be short videos made with certain originality and creativity, … Continue reading News to be “seen” and “heard”
Podcasts and storytellings have become two essential pillars for digital journalism, opening the way for the presentation of the news at a time when audiences choose to "see" and "hear" stories, rather than undergo an extensive reading session. Podcasts are stories told orally, preferably supported by sounds that allow the listener to form a better … Continue reading New formats, new narratives
All multimedia strategies strive to conquer as many users as possible, whom seek news and other content in the universe of social networks, which ensures a better positioning to increase the income and sustainability of the multimedia platforms. The fact that digital media platforms earn their uprising profits through publicity ads that go after the … Continue reading A war for the audiences
