Although united umbilically by technology, digital and printed newspapers of the same company indeed operate in parallel ways on the current information ecosystem. Newspapers companies bet on quality of limited contents in a scheme from beginning to end, focused on a mass of readers, while the digital ones bet on the massification of users, represented … Continue reading Users and readers, two different cultures
In the jargon of yesteryear's journalism, the "cold cuts" were outdated news that the majority of newspaper readers, as well as radio and TV consumers, were supposed to already know about. Being typified like this, it was just like a sin for a newspapers company to publish such things as fresh news when other media … Continue reading “Cold cuts” news are no more
When smartphones became the all-rounder of communications, the camera industry paled and it looked like it was already being left stranded at the museum of pre-modern relics. Smart phones, with their respective integrated cameras that are every time more meant to replace traditional models that have existed since their invention back in 1816, jeopardized the … Continue reading Changing shapes, not the background
The digital future is already a reality of the present. Traditional press was never oblivious to this perspective. The emergence of such ecosystem of information glimpsed upon us gently and, to a large extent, we were preparing for the upcoming connection. Integrated newsrooms or multimedia models were the first signs that the digital route was … Continue reading The “digital future” is now
Formal, traditional media, say newspapers, radio and television companies that focused on news broadcasting, have been, together, the pillars that support a free press in the world. They make a rough layer of stainless steel within the ecosystem of information that censorship has often tried to pierce with restrictive laws or the complete suppression of … Continue reading Freedom of the press, until when?
This coronavirus pandemic has rapidly accelerated the transition from the traditional press to the web, a process that was already gradually on-going to give full priority to the “digital first” model. The moment came for us, forcing us to change all work schemes and to atomize our newsroom, so that most of the staff, including … Continue reading Editorial offices are now a desert
It's no coincidence that the world's greatest newspapers, strongly committed to the “digital first” strategy, are focusing on the audio format to spread their news, that is, offering them through podcasts and other auditory transmission models. The new habits of digital users is what's strengthening such trend that privileges the listening over reading, in a … Continue reading To listen, more than to read
Every morning, when we gather around the publishers table to plan the hunt for news, the first thing we do is listen to the voice of our readers. How? Well, checking the ranking of previous news of the printed platform (which are transferred to the digital) and by reviewing some relevant reactions expressed by users, … Continue reading What do readers want to read?
It's undeniable that the readership of the printed newspapers is declining progressively while the digital platforms absorb the largest number of users who want to learn about the everyday news and their evolution throughout the day. This phenomenon is the biggest challenge that newspapers companies face today, which have forced the inevitable swift of the … Continue reading The priorities have changed from the paper to the digital scheme
The success of podcasts, a format that allows audiences to listen to news content at any time and place through smartphones, is inspiring the growing trend of founding digital newspapers based on the audio resource. We already know about the bold and innovative commitment that the Danish magazine "Zetland" has made by converting all its … Continue reading Another dish to “hook” the audiences