Miguel Franjul
In these times when news, pure and simple, is not the basic input of newspapers, useful content is their survival weapon. The realm of current news, with its timely updates, belongs to digital media. Prints are favored by betting on a slow journalism that facilitates the exploration and deepening of the issues that most interest … Continue reading Towards a useful journalism
The media are not just for reporting. Apart from interacting with their readers or users, which has been a new phenomenon in communication, they have to "talk" with them. From simple news broadcasters, the media were getting closer to their audiences, directly or indirectly. In some cases, monitoring their tastes and perceptions; in others, opening … Continue reading Now we have to “talk” to the audiences
After serving as the cornerstone of journalistic writing, the so-called "inverted pyramid", which has been the writing pattern of newspapers, is in the doldrums. Until recently, it prevailed as the predominant structure in newspaper news, just as it had been for dozens of years, its parameter par excellence. Its principle is simple: the information is … Continue reading The pyramid is falling!
Little by little a very special elite is growing: that of those readers who look for true and reliable news on the exclusive pay sites of digital newspapers. As elite readers there will also remain, in the future, those who maintain their subscriptions with traditional print newspapers that are already refining their content to focus … Continue reading A journalism for the elites
Forced by lockdowns during the first year of the Covid pandemic, many print newspapers suffered subscriber churn or abandonment of street shoppers. Others definitively lost a large share of their traditional customers by suppressing the print editions and converting them to digital, the format to which news consumers turned en masse. The digital "boom" in … Continue reading Reconnecting with readers
“Sunday Readings”, our digital supplement, celebrates its first year as one of the models in our digital transformation process. It was born on March 15, 2020 in the middle of the pandemic along with other versatile content bets with which the LISTIN DIARIO wanted to break the monothematic field of disturbing news about Covid. With … Continue reading A delicacy of good readings
Although united umbilically by technology, digital and printed newspapers of the same company indeed operate in parallel ways on the current information ecosystem. Newspapers companies bet on quality of limited contents in a scheme from beginning to end, focused on a mass of readers, while the digital ones bet on the massification of users, represented … Continue reading Users and readers, two different cultures
In the jargon of yesteryear's journalism, the "cold cuts" were outdated news that the majority of newspaper readers, as well as radio and TV consumers, were supposed to already know about. Being typified like this, it was just like a sin for a newspapers company to publish such things as fresh news when other media … Continue reading “Cold cuts” news are no more
When smartphones became the all-rounder of communications, the camera industry paled and it looked like it was already being left stranded at the museum of pre-modern relics. Smart phones, with their respective integrated cameras that are every time more meant to replace traditional models that have existed since their invention back in 1816, jeopardized the … Continue reading Changing shapes, not the background
The digital future is already a reality of the present. Traditional press was never oblivious to this perspective. The emergence of such ecosystem of information glimpsed upon us gently and, to a large extent, we were preparing for the upcoming connection. Integrated newsrooms or multimedia models were the first signs that the digital route was … Continue reading The “digital future” is now
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