Miguel Franjul
Although united umbilically by technology, digital and printed newspapers of the same company indeed operate in parallel ways on the current information ecosystem. Newspapers companies bet on quality of limited contents in a scheme from beginning to end, focused on a mass of readers, while the digital ones bet on the massification of users, represented … Continue reading Users and readers, two different cultures
Analysis, contextualization and explanations are three basic elements within the package of new content with which the printed newspapers lead their redefinition process, trying to mark a differentiated line against the digital offers. These three elements may be perceived in a work of value, such as essays, opinion notes and researches focused on one or … Continue reading What printed media should bring
The printed newspapers that have cultivated, for decades, a high degree of credibility based on their seriousness, truthfulness, quality and usefulness of contents, are the ones that now have the greatest benefits within the newer digital ecosystem, not only in terms of audience but also in income. I could quote many examples now, though I … Continue reading Brands’ credibility
After a long period on which the newspapers worked their hardest to offer the largest volume of news content, now the printed press privileges a new model based on transcending all fresh or brand new content. Of the latter, digital platforms are held more accountable of, thanks to their immediate profusion of data; while printed … Continue reading Content creators
The production of original content with high-quality, based on a more organized investigation system, has become one of the predominant bets by the printed media throughout their famous process of reinvention. Building an agenda based on stories that also become news of interest is what allows the newspapers to offer new points of views to … Continue reading To create original content
Since the beginning of this 21st century, the traditional press of high-quality has walked firmly, in order to adapt to the preferences of a new generation of consumers of news content, modeled under the heavy influence of modern technologies applied to the communication of the masses. Within this culture, brevity and promptness are the principles … Continue reading On the path of transformation
A few years ago, the bulk of news content of the traditional media came from official sources and international news agencies, which largely prevented newspapers from standing for themselves in regards of their daily goals. The external agenda conditioned the news coverage, because the norm was to assign the journalist one or more "informative sources", … Continue reading Our own agenda
