Now we have to “talk” to the audiences

The media are not just for reporting. Apart from interacting with their readers or users, which has been a new phenomenon in communication, they have to "talk" with them. From simple news broadcasters, the media were getting closer to their audiences, directly or indirectly. In some cases, monitoring their tastes and perceptions; in others, opening … Continue reading Now we have to “talk” to the audiences

Towards technological newsrooms

black camera recorder

Diametrically different from the traditional ones, today's newsrooms are more technological and more focused on the production of audiovisual content. In the new paradigm of communication, digital journalism flaps its wings with force to reach larger audiences equipped with electronic devices through which they connect, inform themselves and interact with the sites or networks that … Continue reading Towards technological newsrooms

The platforms are remodeled

close up photography of smartphone icons

Instagram, like other major social media platforms, has entered the whirlwind of changes to give the video format the predominance it has acquired today among digital content consumers. As expected, this emphasis on the audiovisual more than on photographs has generated early and emotional reactions from its users, who have understood it as an effort … Continue reading The platforms are remodeled