The media are not just for reporting. Apart from interacting with their readers or users, which has been a new phenomenon in communication, they have to "talk" with them. From simple news broadcasters, the media were getting closer to their audiences, directly or indirectly. In some cases, monitoring their tastes and perceptions; in others, opening … Continue reading Now we have to “talk” to the audiences
Tag: Mobile
The dismantling of paradigms
Wherever we look at the world, what is perceived is a dynamic process of deconstruction of what were its main paradigms for many decades, including the press and journalism. Beginning with the fine arts, none of its most emblematic expressions has remained unscathed by the wave of transformations that, at the same time, have impacted … Continue reading The dismantling of paradigms
The legacy of a good press
With a horizon marked by the dominance of information on digital platforms, journalism is compelled to fight so that its essential values prevail in the new ecosystem. If the press has been, from the printed paradigm, the best ally of democracy, free expression and the defense of the common good, this heritage must remain alive … Continue reading The legacy of a good press
The pyramid is falling!
After serving as the cornerstone of journalistic writing, the so-called "inverted pyramid", which has been the writing pattern of newspapers, is in the doldrums. Until recently, it prevailed as the predominant structure in newspaper news, just as it had been for dozens of years, its parameter par excellence. Its principle is simple: the information is … Continue reading The pyramid is falling!
The “Hearing Age”
Today's is called the “Hearing Age” because most of those who seek information and stories of interest prefer to listen to them, rather than read them. That explains the surprising boom in news and other vocalized content, as well as audiobooks. And, likewise, the "podcast" or audio formats that synthesize news stories set with effects … Continue reading The “Hearing Age”
Now, what is “news”?
Defining what was news and its hierarchical order in the page layout of a newspaper was, for many years, a task of the full editors. As if it were a collegiate court that agrees on a verdict, the full editors decided on their own whether or not it was important to publish. That has its … Continue reading Now, what is “news”?
The platforms are remodeled
Instagram, like other major social media platforms, has entered the whirlwind of changes to give the video format the predominance it has acquired today among digital content consumers. As expected, this emphasis on the audiovisual more than on photographs has generated early and emotional reactions from its users, who have understood it as an effort … Continue reading The platforms are remodeled
The ‘reset’ of Journalism
Although they converge in the same ecosystem, the parallel exercise of print and digital journalism is one of the best fields of trial and error in the process of true media convergence. Scholars of this phenomenon predict that the metamorphosis will take longer than desired, because the models that work on both platforms differ in … Continue reading The ‘reset’ of Journalism
The pitfalls of multimedia convergence
Uniting two formats, print and digital in the same newsroom, is the pinnacle of the so-called multimedia convergence, the most complete expression of the new communications ecosystem. Technologically speaking, multimedia is crystallized by uniting the resources of each medium (text, graphics, audio and video) through the facilities that allow different applications on the web. But … Continue reading The pitfalls of multimedia convergence
Printed with digital skin
The avant-garde newspaper designer, Mario García, is fascinated by transformative bets and now he comes up with another magnificent audacity: diagramming newspapers with the visual concepts of mobile phones. "It is fascinating to be fluctuating from mobile to print journalism almost simultaneously", migrating the characteristics of the digital format to the covers and some inside … Continue reading Printed with digital skin