Now we have to “talk” to the audiences

The media are not just for reporting. Apart from interacting with their readers or users, which has been a new phenomenon in communication, they have to "talk" with them. From simple news broadcasters, the media were getting closer to their audiences, directly or indirectly. In some cases, monitoring their tastes and perceptions; in others, opening … Continue reading Now we have to “talk” to the audiences

Freedom of the press, until when?

Formal, traditional media, say newspapers, radio and television companies that focused on news broadcasting, have been, together, the pillars that support a free press in the world. They make a rough layer of stainless steel within the ecosystem of information that censorship has often tried to pierce with restrictive laws or the complete suppression of … Continue reading Freedom of the press, until when?

IAPA, the wonderful shield against any censorship to the press in the Americas

The freedom of the press hasn't yet reached its wholeness in Latin America, but it survives against the pressures, interferences and, in some cases, severe impediments exerted against itself by the governments and organized crime groups that seek to hide their lawlessness. If it hasn't been completely extinguished up to this point - as is … Continue reading IAPA, the wonderful shield against any censorship to the press in the Americas

New media don’t kill the old media

Since the Internet broke into humanity with all its transformative force back in 1995, there have never been premonitions about the imminent disappearance of the traditional media, namely printed newspapers. The omens in this regard have been based on two parallel measurements: the one that records the number of people connected to digital media and … Continue reading New media don’t kill the old media