The pitfalls of multimedia convergence

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Uniting two formats, print and digital in the same newsroom, is the pinnacle of the so-called multimedia convergence, the most complete expression of the new communications ecosystem. Technologically speaking, multimedia is crystallized by uniting the resources of each medium (text, graphics, audio and video) through the facilities that allow different applications on the web. But … Continue reading The pitfalls of multimedia convergence

Printed with digital skin

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The avant-garde newspaper designer, Mario García, is fascinated by transformative bets and now he comes up with another magnificent audacity: diagramming newspapers with the visual concepts of mobile phones. "It is fascinating to be fluctuating from mobile to print journalism almost simultaneously", migrating the characteristics of the digital format to the covers and some inside … Continue reading Printed with digital skin

2020, the trigger for the digital leap

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The transition to digital platforms had been, until 2020, a gradual process, in some cases timid, for most of the print media of the traditional press. Although it was seen as an inescapable necessity in the face of the overwhelming growth of digital audiences, favored by the mass use of electronic devices, especially the mobile … Continue reading 2020, the trigger for the digital leap

To listen, more than to read

It's no coincidence that the world's greatest newspapers, strongly committed to the “digital first” strategy, are focusing on the audio format to spread their news, that is, offering them through podcasts and other auditory transmission models. The new habits of digital users is what's strengthening such trend that privileges the listening over reading, in a … Continue reading To listen, more than to read

Carrying a journalism of quality to the networks

The exercise of high-quality journalism on the digital platforms, is the inevitable path to take for the reinvention of the printed one, which has discovered in such networks a nourishing field of wider audiences and income. The commitment to the depth of information, the antithesis of the superficiality that characterizes the bulk of data that … Continue reading Carrying a journalism of quality to the networks