Towards all-digital, without fear

hand using stylus pen for touching the digital tablet screen

In their efforts for survival, the traditional print media have understood now, more clearly than ever, that their future is linked to the good strategies they assume in the digital field. Most of their income comes from their digital platforms, not only because commercial advertising has migrated to them, but also because other ways of … Continue reading Towards all-digital, without fear

It’s relay time for journalists

A new generation of leaders looms on the horizon of the world's most important media, as digital formats accelerate the transformation of journalism and open the way to other models of mass communication. Emblematic directors of traditional newspapers, such as Marty Baron, of The Washington Post and Roberto Pombo, of El Tiempo de Colombia, following … Continue reading It’s relay time for journalists

The moving bridges between the printed to digital

To connect the different formats and paces within the transition from the printed to the digital platform, it is necessary to walk, very carefully, over the moving bridges that unite them. The current pandemic has made some cross these bridges very quickly, through the path of no return. They migrated their paper editions onto digital, … Continue reading The moving bridges between the printed to digital

To listen, more than to read

It's no coincidence that the world's greatest newspapers, strongly committed to the “digital first” strategy, are focusing on the audio format to spread their news, that is, offering them through podcasts and other auditory transmission models. The new habits of digital users is what's strengthening such trend that privileges the listening over reading, in a … Continue reading To listen, more than to read

No longer are there any comfort zones in the newsrooms

At the speed that innovations that transform the digital platform are all taking off, there simply can't be any comfort zones in the integrated newsrooms anymore, just like it happened at the times when we only produced our printed editions. Back then, our routines did manage to change radically, as is the case now, since … Continue reading No longer are there any comfort zones in the newsrooms