Unlike digital media, which have a wide menu of technological tools to innovate, the only thing left for print is to change the product inside and out, although with limited options. The starting point is to recognize that in a world massively communicated by electronic devices, the paper format has to identify the real profile … Continue reading An inside out change for the newspapers
Tag: Digital communications
The newer bridges of journalism
Since journalists stopped being simple transmitters of news and have become associated with them, the bridges that communicate the medium with its users have opened new ways of communication. To some extent, journalists have had to stop being behind the scenes and become visible to the public to whom they provide the results of their … Continue reading The newer bridges of journalism
The digital hurricane
Like hurricanes, whose speed, intensity and trajectories can be different from those that can be predicted, this is how the changes that are taking place in the new communications ecosystem are similar. The digital went through the same phases: from trough to tropical wave, from this to storm and then to hurricane, with different degrees … Continue reading The digital hurricane
The future of the newspapers
With the steep decline in newsprint production and consumption due to the pandemic, print newspapers face a future fraught with difficult challenges. Paper is now a rare and expensive commodity. The strong campaigns for the defense of the forest in the context of the climate change crisis, plus the progressive transformation of printed newspapers into … Continue reading The future of the newspapers
Journalism on social media
Social media platforms have opened up a promising field for digital journalism, and the strategies of digital newspapers should now focus on them in search of more audience and income. Obviously, in order to compete on these platforms, at least two key factors must be taken into account. In the first place, the tastes or … Continue reading Journalism on social media
The boom of “audible news”
At the moment, the dissemination of news in auditory mode, not necessarily formal and specialized podcasts, is the trending and innovative model that's broadly widening in our era of digital communications, due to the change of user habits. Just like smartspeakers' technologies allow users to have a dialogue with audio-assistant bots, such as Alexa or … Continue reading The boom of “audible news”