An inside out change for the newspapers

low angle shot of a man with curly hair reading a newspaper

Unlike digital media, which have a wide menu of technological tools to innovate, the only thing left for print is to change the product inside and out, although with limited options. The starting point is to recognize that in a world massively communicated by electronic devices, the paper format has to identify the real profile … Continue reading An inside out change for the newspapers

More than news, information

anonymous person with binoculars looking through stacked books

Users of digital platforms go to them more looking for information than news. They look for content that summarizes important, contextualized and specialized data, in order to acquire basic knowledge for decision-making. The news, pure and simple, reflects events of interest but is not enough to provide pure and valuable knowledge. Hence the reception and … Continue reading More than news, information