Miguel Franjul
In these times when news, pure and simple, is not the basic input of newspapers, useful content is their survival weapon. The realm of current news, with its timely updates, belongs to digital media. Prints are favored by betting on a slow journalism that facilitates the exploration and deepening of the issues that most interest … Continue reading Towards a useful journalism
A good staff of analysts, simpler and more understandable narratives, and a careful selection of reader "targets" are today the basis of the recovery process of the world's large print headlines. As a result of this injection of quality and depth into their content, the main print newspapers are recovering ground lost during the pandemic. … Continue reading The newspapers take flight
Unlike digital media, which have a wide menu of technological tools to innovate, the only thing left for print is to change the product inside and out, although with limited options. The starting point is to recognize that in a world massively communicated by electronic devices, the paper format has to identify the real profile … Continue reading An inside out change for the newspapers
Although audiovisual formats are the most consumed in digital journalism, it is audio, in these times, the one that is best positioned for its monetization. The latest studies that have been done on the formidable increase in audio content in the world (around 17 thousand podcasts per day) is whetting the appetite of digital media. … Continue reading The great trend of audio content
Users of digital platforms go to them more looking for information than news. They look for content that summarizes important, contextualized and specialized data, in order to acquire basic knowledge for decision-making. The news, pure and simple, reflects events of interest but is not enough to provide pure and valuable knowledge. Hence the reception and … Continue reading More than news, information
At a certain point, due to the Covid pandemic, the contents of the press became necessarily monothematic. The only news we all were seeing was the virus saga, with all its downsides. And of course, we couldn't have expected less. Being a new virus, difficult to decode, with unpredictable expansion and magnitude of aftermath, the … Continue reading The information fatigue
Analysis, contextualization and explanations are three basic elements within the package of new content with which the printed newspapers lead their redefinition process, trying to mark a differentiated line against the digital offers. These three elements may be perceived in a work of value, such as essays, opinion notes and researches focused on one or … Continue reading What printed media should bring
The printed newspapers that have cultivated, for decades, a high degree of credibility based on their seriousness, truthfulness, quality and usefulness of contents, are the ones that now have the greatest benefits within the newer digital ecosystem, not only in terms of audience but also in income. I could quote many examples now, though I … Continue reading Brands’ credibility
After a long period on which the newspapers worked their hardest to offer the largest volume of news content, now the printed press privileges a new model based on transcending all fresh or brand new content. Of the latter, digital platforms are held more accountable of, thanks to their immediate profusion of data; while printed … Continue reading Content creators
The production of original content with high-quality, based on a more organized investigation system, has become one of the predominant bets by the printed media throughout their famous process of reinvention. Building an agenda based on stories that also become news of interest is what allows the newspapers to offer new points of views to … Continue reading To create original content
Director's Thoughts 