Now we have to “talk” to the audiences

The media are not just for reporting. Apart from interacting with their readers or users, which has been a new phenomenon in communication, they have to "talk" with them. From simple news broadcasters, the media were getting closer to their audiences, directly or indirectly. In some cases, monitoring their tastes and perceptions; in others, opening … Continue reading Now we have to “talk” to the audiences

“Freedom is the mother of our democracy”

The greatest loss that a democracy could suffer is that which derives from the loss of freedom of expression. Democracy and freedom are consubstantial values. Neither can exist authentically if the other is missing. Democracy is lost when dictatorship replaces it. And the second, freedom of expression, when it is suffocated by the silence of … Continue reading “Freedom is the mother of our democracy”

Towards technological newsrooms

black camera recorder

Diametrically different from the traditional ones, today's newsrooms are more technological and more focused on the production of audiovisual content. In the new paradigm of communication, digital journalism flaps its wings with force to reach larger audiences equipped with electronic devices through which they connect, inform themselves and interact with the sites or networks that … Continue reading Towards technological newsrooms