Miguel Franjul
Uniting two formats, print and digital in the same newsroom, is the pinnacle of the so-called multimedia convergence, the most complete expression of the new communications ecosystem. Technologically speaking, multimedia is crystallized by uniting the resources of each medium (text, graphics, audio and video) through the facilities that allow different applications on the web. But … Continue reading The pitfalls of multimedia convergence
The development of audio formats to give news, tell human stories or give advice or didactic tutorials, is now one of the most pressing efforts that digital journalism has to increase audiences. Podcasts not only enrich the computing and specialized content offer, but they have also become monetizable pieces, such as Netflix series. That is … Continue reading Audio, an accelerant toward digital journalism
Although audiovisual formats are the most consumed in digital journalism, it is audio, in these times, the one that is best positioned for its monetization. The latest studies that have been done on the formidable increase in audio content in the world (around 17 thousand podcasts per day) is whetting the appetite of digital media. … Continue reading The great trend of audio content
Today's journalism cannot be conceived without news multiformat. The news, unlike years ago, does not die as fast as before. Or rather, it does not lose its relevance from one day to the next; it mutates like viruses, always circulating in different ways to survive and go further. News in text format evolves towards other … Continue reading The different “vessels” of the news
Back when there wasn't much profusion of videos, just TV, the big job of describing realities through newspapers actually rendered journalists with no other option than display their uttermost skills on graphing things out through the written word. Non-fiction literature exponents, excellent chronicles and outstanding reports, were what contributed to the transmitting of specific details … Continue reading The text, under the decisive war for survival
Every day, video and audio formats become stronger supports for human communications and their learning. News in such formats outweigh, in preference, the text. The optimal language lays on the visualization of images and listening to vocalized content. The newer generations, who've been educated with more established learning models in these two formats, prefer to … Continue reading A great challenge for the written press
At the moment, the dissemination of news in auditory mode, not necessarily formal and specialized podcasts, is the trending and innovative model that's broadly widening in our era of digital communications, due to the change of user habits. Just like smartspeakers' technologies allow users to have a dialogue with audio-assistant bots, such as Alexa or … Continue reading The boom of “audible news”
At the rate of the changes that impact digital journalism, in less than two years, according to the predictions of experts, the news traffic on the web will consist a lot more of videos and audio, which only will keep progressively outnumbering texts. But these would be short videos made with certain originality and creativity, … Continue reading News to be “seen” and “heard”
After a long period on which the newspapers worked their hardest to offer the largest volume of news content, now the printed press privileges a new model based on transcending all fresh or brand new content. Of the latter, digital platforms are held more accountable of, thanks to their immediate profusion of data; while printed … Continue reading Content creators
Director's Thoughts 