Miguel Franjul
As the undisputed matrix of professional journalism, the written press has a widely favorable field to strengthen this role by taking advantage of the innovations that accompany the modern information age. What was believed to be one of its limitations, the paper format, has been overcome by replicating its content on digital in its own … Continue reading No reason to die on the eve
In this modern era, newspapers are more than a compendium of news, graphics and ads on paper. They're many things at once: a distributer of digital content, a bit of TV and a bit of radio and a more real, direct and active interlocutor with its users. That is the magic of multimedia. Amalgamating many … Continue reading The newspapers are many things at once
The success of podcasts, a format that allows audiences to listen to news content at any time and place through smartphones, is inspiring the growing trend of founding digital newspapers based on the audio resource. We already know about the bold and innovative commitment that the Danish magazine "Zetland" has made by converting all its … Continue reading Another dish to “hook” the audiences
News of quality, those that offer the readers an amalgamation of data, testimonials from sources and an adequate contextualization of the facts, duly verified, have become the levers that move the growing trend towards payment subscriptions or memberships in the joined printed and digital platforms. We've already seen how the World Newspaper Organization has documented … Continue reading Quality news, first and foremost
Podcasts and storytellings have become two essential pillars for digital journalism, opening the way for the presentation of the news at a time when audiences choose to "see" and "hear" stories, rather than undergo an extensive reading session. Podcasts are stories told orally, preferably supported by sounds that allow the listener to form a better … Continue reading New formats, new narratives
All multimedia strategies strive to conquer as many users as possible, whom seek news and other content in the universe of social networks, which ensures a better positioning to increase the income and sustainability of the multimedia platforms. The fact that digital media platforms earn their uprising profits through publicity ads that go after the … Continue reading A war for the audiences
When printed newspapers carried the monopoly of information, the methods of measuring and knowing their audiences were very limited. The elementary parameters of readership were based on the number of copies in circulation and an average estimate of those who could read a copy, or that of the subscribers, who were regularly consulted to know … Continue reading Connecting with the people (Echoes of SIP-Connect 2019)
With the strategy that allowed them to reach 10 million subscribers by 2015, the iconic newspaper The New York Times focuses on a concept journalism that brings many solutions, all under the premise that today's audience is speaks loud and clear, thus must be heard. The new products that accompany this strategy are meant to … Continue reading NYT, a journalism of solutions (Echoes of SIP-Connect 2019)
The greatest newspapers of today haven't yet feared the digital plunge; partly because they are pioneers of a journalistic model that puts together several resources at once (text, audio, video and graphics), in a lively and interactive way to keep a good relationship with the audiences. The most recent reinventions or transformations of such traditional … Continue reading The digital dive
Every morning, as an inviolable ritual, the editorial meeting of the Listin Diario begins with a look at the metrics that reveal which news are read the most, in hierarchical order, on both our printed and digital platforms. To the surprise of those who have chosen the front-page news a day before, on the assumption … Continue reading What most do not read
Director's Thoughts 