Raising the quality of its content and, at the same time, generating income that does not necessarily come from advertising or circulation, is today the decisive double bet of professional journalism. Both lines must be matched because it is not easy or quick to put them together so that they are mutually beneficial to the … Continue reading The double bet
Category: Journalism
The twilight of gratuity
Quality journalism is seeking to recover and mark its fair value, leaving behind the free news models that for many years laid the foundations for the conquest of audiences. They are now considering multiple options to ensure the survival of the written press, battered by a progressive decline in its income that metastasized with the … Continue reading The twilight of gratuity
It’s relay time for journalists
A new generation of leaders looms on the horizon of the world's most important media, as digital formats accelerate the transformation of journalism and open the way to other models of mass communication. Emblematic directors of traditional newspapers, such as Marty Baron, of The Washington Post and Roberto Pombo, of El Tiempo de Colombia, following … Continue reading It’s relay time for journalists
Journalism on social media
Social media platforms have opened up a promising field for digital journalism, and the strategies of digital newspapers should now focus on them in search of more audience and income. Obviously, in order to compete on these platforms, at least two key factors must be taken into account. In the first place, the tastes or … Continue reading Journalism on social media
203 million visits in 2020
Listindiario.com has once again broken audience record in 2020, a year in which, like never before, the digital channel became the main source of news consumption. After a sustained average rate of 18 million visits each month to our digital pages, being the highest in March with 24,601,408, the sum of access as of December … Continue reading 203 million visits in 2020
2020, the trigger for the digital leap
The transition to digital platforms had been, until 2020, a gradual process, in some cases timid, for most of the print media of the traditional press. Although it was seen as an inescapable necessity in the face of the overwhelming growth of digital audiences, favored by the mass use of electronic devices, especially the mobile … Continue reading 2020, the trigger for the digital leap
No reason to die on the eve
As the undisputed matrix of professional journalism, the written press has a widely favorable field to strengthen this role by taking advantage of the innovations that accompany the modern information age. What was believed to be one of its limitations, the paper format, has been overcome by replicating its content on digital in its own … Continue reading No reason to die on the eve
News in colloquial talk
In the “clash of metals” that has literally taken place in the traditional ways of delivering the news and the current modalities created by social networks, the spark of a new informational paradigm has emerged. Unlike before, the news does not have a specific expiration period. It can occur in different ways for a time … Continue reading News in colloquial talk
Changing the ways of delivering news
In this era of audiovisual communication, all the molds that metered the dissemination of news have been broken. The inverted pyramid rule, which organized the writing of the news based on its most important elements (who, what, when, how and why), seems doomed to disuse under current circumstances. Being more audiovisual than textual, the news … Continue reading Changing the ways of delivering news
Reading time is shortened
Despite the long time that social media users spend reading or viewing content, the amount of time spent on individual stories is surprisingly short. On average, digital news reports a time of two and a half minutes. We are talking about texts no larger than five paragraphs of 50 or 60 words each, which is … Continue reading Reading time is shortened
