Standing by a ‘reasonable’ deal

With the powerful influence of technologies, large social platforms within the digital ecosystem have managed to take control of the distribution of news or extra content produced, as their own raw material. There is the advantage that, based on complex and expensive algorithms, they decide what to publish, where and to whom they are destined … Continue reading Standing by a ‘reasonable’ deal

Towards all-digital, without fear

hand using stylus pen for touching the digital tablet screen

In their efforts for survival, the traditional print media have understood now, more clearly than ever, that their future is linked to the good strategies they assume in the digital field. Most of their income comes from their digital platforms, not only because commercial advertising has migrated to them, but also because other ways of … Continue reading Towards all-digital, without fear

Reinventing the journalist

headphones near smartphone and cappuccino on cafe table

Connecting traditional journalism with modern journalism is one of the most difficult stages in the transition to the new communication ecosystem. It is not enough to adapt technologies that facilitate the dissemination of information on digital platforms, but to adapt the mentality of those who will be responsible for handling them properly. Despite the strong … Continue reading Reinventing the journalist

The new battles of the written press

smiling diverse women sitting at desk with microphones

In an era in which technological applications are the ones that determine the new profiles of digital journalism, the written press only has conceptual weapons left to continue fighting for its physical presence. Due to the nature of its format, which is determined by size, pages and content limited to non-animated texts and graphics, the … Continue reading The new battles of the written press