In these times when news, pure and simple, is not the basic input of newspapers, useful content is their survival weapon.
The realm of current news, with its timely updates, belongs to digital media.
Prints are favored by betting on a slow journalism that facilitates the exploration and deepening of the issues that most interest readers, beyond the episodic “Breaking News”.
Technology makes it possible to identify which are the issues that most interest or concern readers and, based on this knowledge, print newspapers can engage with them to go further in their coverage and exposure.
With the infodemic at its highest levels, readers are looking for niches of information or content that provide them with solutions, ideas, and insights into their real dilemmas or concerns.
The technique that some media are now using, such as Nice-Matin, from France, is to ask and speak directly with their readers about the concerns and interests they have.
In this way, they discover aspects of life, especially in this time full of uncertainties, and try to connect with the concerns of those who seek guidance in the face of new challenges.
Hence, the analysis, essays or reports of situations that affect the short and long-term future of their audiences open the way for them to preserve or gain more subscribers, especially those that are local or regional media.
With a well taken pulse to those concerns and needs; With the appropriate time to dig around and search for the best answers, journalism becomes a utilitarian tool that is the one that will guarantee greater validity and relevance in an ecosystem that often changes at surprising speed.