The media are not just for reporting. Apart from interacting with their readers or users, which has been a new phenomenon in communication, they have to “talk” with them.
From simple news broadcasters, the media were getting closer to their audiences, directly or indirectly.
In some cases, monitoring their tastes and perceptions; in others, opening channels for them to express their opinions directly and in real time on the news content.
Thus, the new community of media-users was created, which today is decisive in audience and information planning policies, both aimed at massifying the dissemination of their contents and socializing them, beforehand, with the public.
But now we are taking another step forward with the use of technological applications to create “chats” between journalists and readers, in which the latter act as radars that identify preferences or the biggest complaints of users.
This is a model that gives life to the media-user relationship, mutually convenient.
In this context, the journalist who searches for the news, who writes it, who contextualizes it, makes himself available to his readers to tell them how he obtained it, easy or difficult, and what his personal experiences were in the field of search.
Therefore, the story reaches another dimension.
Because not only is it offered pure and simple to the readers, but these, in direct or face-to-face contact with the reporter, can learn more about the conditions and interiority of an episode that perhaps has not been reflected in the published content.
This new relationship model will undoubtedly influence the present and future ways of adapting journalistic work to the real needs and expectations of those who consume our content, whether in print or digital media.
Director's Thoughts 