Towards technological newsrooms

Diametrically different from the traditional ones, today’s newsrooms are more technological and more focused on the production of audiovisual content.

In the new paradigm of communication, digital journalism flaps its wings with force to reach larger audiences equipped with electronic devices through which they connect, inform themselves and interact with the sites or networks that disseminate news.

In this new ecosystem, the participation of experts in programming and content monetization, audience monitoring through existing algorithms, video and audio editing, data collection and management, and digital advertising, constitutes one of its pillars.

Artificial Intelligence, the most advanced technological platform that allows performing the multiple functions that were previously assumed manually in a newsroom, is now the engine of change.

Media that lack at least appropriate versions of Artificial Intelligence to process all of their information flow on time, with accuracy, depth and context, will be left behind in the competitive digital space.

This does not mean that the talent and ability of humans to do the essential work of searching for information, writing it and reproducing it in text and audiovisual formats, are supplanted by the versatile utilities of this technology.

On the contrary, this is and will be your best ally in the task of exploring, analyzing, updating the entire informative, graphic and marketing base and, based on its symbiosis with the human journalist, producing the most demanded content by the new audiences of consumers.

The print media will also have to keep pace with these adaptations by creating and reinforcing, with the help of experts, their data management units that will be, in the not too distant future, the heart of their newsrooms.