Multimedia is the scenario that is testing the connection of two cultures in journalism: the traditional and the modern or digital.
The criteria that dominated the management and structuring of printed newspapers coexist with styles, norms and ways of communicating digital journalism that are often very different from each other.
It is not that journalism, whose function is to search, process and disseminate news and opinions, is changing, but rather the resources that allow such coverage and the characteristics of the audiences or audiences that receive them.
Traditional newsrooms, impacted by the chain of technological tools that in turn require a transformation of their organization charts, today experience the simultaneous confluence of journalists with different mentalities and capacities.
Traditional journalists who have not been able to adapt to the demands of a more instantaneous journalism, more supported by digital platforms that combine various formats, are called to readaptation.
That is to say, to the challenge of refocusing the contents of the printed matter, to understand the role that interactive audiences play, the preferences of the users (and not just readers, pure and simple) and to give way to a more selective, higher quality journalism , in the exposition of the realities and in the interpretation of its most relevant elements.
As I have been insisting, your role now is not to give current news, but to discover it. Show how and why they are produced and what their historical and present context has been.
The rest of the coverage, in the immediate and audiovisual mode, must be left to the digital ones, who have the appropriate technologies to do so and with new journalists who have been trained for the new ecosystem, whose dynamics are diametrically different.
- Translated from Spanish by Randy Rodriguez.