Since journalists stopped being simple transmitters of news and have become associated with them, the bridges that communicate the medium with its users have opened new ways of communication.
To some extent, journalists have had to stop being behind the scenes and become visible to the public to whom they provide the results of their reporting experiences.
Now the direct interaction between journalist and user is greater, through the modes of explanation about how a news was obtained, how it was shared on networks, what sensations it experienced with its sources and how it was nourished by the contributions, data and opinions of the users.
I called this modality “leading journalism” one day, based on tests that we did in the Listin Diario so that some journalists assumed the role of an ordinary citizen in the streets who performs jobs or gets involved in usual life, but discovering extra realities.
With the “Listin youtubers” we put into practice a new way of scrutinizing, feeling and exposing those experiences, appealing to the colloquial by transmitting those impressions and sharing directly with the citizens, giving the face in you to you with them.
In the production of audiovisuals, it is the face and voice of the reporter that capitalize on the handling of the data and the description of the environments, always striving for an adequate contextualization of the facts.
We think that, as authentic intermediaries of daily information, there is no room for anonymity from the past, the old culture of distancing the journalist from his audience with which he barely established a one-way line, without feedback or interpellations.
The doors are now open to learn more from readers and users and to be closer to them and their own experiences.
- Translated from Spanish by Randy Rodriguez.