Although audiovisual formats are the most consumed in digital journalism, it is audio, in these times, the one that is best positioned for its monetization. The latest studies that have been done on the formidable increase in audio content in the world (around 17 thousand podcasts per day) is whetting the appetite of digital media. … Continue reading The great trend of audio content
Month: September 2021
Towards all-digital, without fear
In their efforts for survival, the traditional print media have understood now, more clearly than ever, that their future is linked to the good strategies they assume in the digital field. Most of their income comes from their digital platforms, not only because commercial advertising has migrated to them, but also because other ways of … Continue reading Towards all-digital, without fear
New “mixtures” in journalism
Professional journalism is the highest category of social communication. Both because of the rules that govern its exercise and because of the nature of its mission in the defense of democracy, its role remains unique in society. Apart from it and thanks to the wide space that digital platforms open up, new ways of informing … Continue reading New “mixtures” in journalism
The dictatorship of summary
In a world of abbreviated communications and miniaturized technologies, the basic tools of journalistic writing also had to submit to a dictatorship of concise summaries. I mean, to adapt to the conditions that force the use of short or concise texts that synthesize the most important elements of a news item, instead of accessories. This … Continue reading The dictatorship of summary
A journalism for the elites
Little by little a very special elite is growing: that of those readers who look for true and reliable news on the exclusive pay sites of digital newspapers. As elite readers there will also remain, in the future, those who maintain their subscriptions with traditional print newspapers that are already refining their content to focus … Continue reading A journalism for the elites