In an era in which technological applications are the ones that determine the new profiles of digital journalism, the written press only has conceptual weapons left to continue fighting for its physical presence.
Due to the nature of its format, which is determined by size, pages and content limited to non-animated texts and graphics, the paper newspaper has strengths that it can still enhance.
Although the number of its readers is gradually shrinking, the newspaper can maximize its importance and influence as a source of truth and depth in the transmission of news and in the correct projection of reality.
The falsified, not credible news, which find more channels through digital channels, can create mistaken perceptions of a reality.
This does not happen in printed newspapers, where the drafting, verification and source comparison schemes are the guarantee that the facts will not be adulterated.
By serving the truth, they have always been considered the indisputable pillars of a democracy, the true sounding boards for freedom of expression.
A vision now is to strengthen the control of “fake news”, allowing to preserve the best assets of credibility and reliability.
The other vital challenge is to bet on the depth in the exposition of the facts, using the weapons of the investigation or the resources of artificial intelligence to take advantage of the immense wealth of data available in the definition and interpretation of the true reality.
Of so much information that floods digital channels, the core part, that is, the base, support or essential element of the news event, is usually diluted or invisible in the rush to disseminate it or in the shortness or insufficiency of the data provided.
It is there, in that void so far insurmountable in the digital sphere, in which printed newspapers can regain the interest of readers, leading them to a scenario where criticism, discernment and the best analysis enable them to distinguish an unadulterated reality. and act accordingly in front of it without misguidance.
It is a battle in which conceptual weapons replace technological applications. And those weapons are still, fortunately, in his hands.
- Translated from Spanish by Randy Rodriguez.