Connecting traditional journalism with modern journalism is one of the most difficult stages in the transition to the new communication ecosystem.
It is not enough to adapt technologies that facilitate the dissemination of information on digital platforms, but to adapt the mentality of those who will be responsible for handling them properly.
Despite the strong winds of technological change, heralding a true revolution, journalism schools continued to train professionals under the parameters of the written press.
And the written newspapers, more reserved or doubtful in the face of these expectations, preferred to respond to the first signals with some transformations more facial than background, and did little for digital indoctrination.
Once the time to take on the transformation had arrived, they had to re-educate their journalists so that the mentality under which they operated before, in an all-paper environment, is open to understanding the new formats that push towards digitization.
It is like connecting two brain hemispheres so that ideas, creativity and the notion of change, harmoniously unite the best schemes of print and digital journalism and produce a quality multimedia product.
The new journalists who have recently come out of the universities come armed with audiovisual tools and form a generation for whom the written press is something of a prehistoric relic.
Traditional journalists more prepared for migration have to make the effort to assimilate the technological innovations that shape the new model, to then perfect the paper platform, called to survive and fulfill its tasks, coexisting with the prevailing and dominant modalities of the digital world.
- Translated from Spanish by Randy Rodriguez.