The exercise of a journalism based on kinship to the audience is no longer allowed, different from the times in which news broadcasters were enough to inform but not interact or dialogue with the public.
Now opportunities are opening for the journalist to become more visible, less anonymous, before those who read, listen or watch the news through any of the traditional media that previously monopolized the information market.
Through the digital multiplatform it is feasible for a journalist to submit to the questions that the public receiving their reports wants to ask them, in a virtual way, or to voluntarily explain in a short video or podcast the experiences they lived to get the news.
This type of exercise is very common now among reporters, analysts or editors of large newspapers, who open digital windows to interact with users and, as humans, transmit their own experiences.
This kind of journalism is also valid to describe the direct contact of the reporter with his sources and the protagonists or witnesses of the events, leaving behind declarations or “press releases” from interested sources.
It is no longer useful to report episodes based on a note or sedated police information without reaching different sources and penetrating into the heart of the news, or reproducing the voice of the people, understand the audience, simply from a impersonal perspective and a paraphernalia room.
The reader, viewer or user of the networks must be shown the reality live and direct and the journalist, as an excellent intermediary, must be the one closest to the stage, becoming even part of the news.
- Translated from Spanish by Randy Rodriguez.