With the formidable audience of “millennials” and “centennials” devouring audiovisual information, today’s journalism directs the prow of its narratives towards really compatible ways of communicating facts, taking into account these preferences.
Social media platforms, but especially YouTube, have paved the way for the experimentation of interactive and dynamic audio and video products in digital newspapers, very promising indeed.
Because today’s newsrooms are nourished by young “digital native” journalists, the trends of the era gain terrain in the menu of their offers with the inclusion of informative podcasts, audiovisual reports and even lively and fun ways of presenting stories like those that users upload to YouTube.
In this way, they break old patterns of radio and television news and add innovative content modalities relying on technology, such as virtual reality, which allow combining still and moving images that amplify the scope of a story.
I can put, for example, one among several: our product The Lantern.
It is an audiovisual produced by our digital team based on new research or contextualization of relevant events, in which the journalist Yudelka Dominguez satirizes situations and characters that are news.
But we also added a hybrid model that integrates special investigations in text mode for the printed newspaper and in audiovisual format for the digital platform, with which we intend to strengthen the channels of listening and dialogue with our new audiences, without losing the essential key to our mission: to offer content of quality, depth and truthfulness.
Innovation and reinvention go hand in hand and that is why we spare no effort to continue treading this path of experimentation with the best assets of professional journalism at the top.
- Translated from Spanish by Randy Rodriguez.