Faced with the avalanche of news spreading instantly through digital networks, traditional media have the field in their favor to attract readers who seek contextualization and interpretation of relevant facts.
Attacking the superficiality of the pure and simple news is now an inescapable task for those media that know how to gather all the pieces of a story to offer them consolidated in a recount, analysis or background check, that is, to contextualize them.
In other words, to go to the causes and details of an episode, reflect all possible angles and add elements of explanation or objective interpretation that allow the reader a better understanding of the topic.
When I speak of traditional written media, I do not mean to suggest that the task of contextualizing or interpreting the facts is their exclusive competence or interest. Digital newspapers can also capitalize on this guideline, and some are indeed doing so.
But because there are different fields, audiences, schedules and styles between print and digital, it is well for the former not to take the race from the immediacy or superficiality to which the “breaking News” are contracted, because that is neither it will be your strong point.
His thing is to go to the depth of the facts, to the examination of their most relevant characteristics, to the scriptural quality and to the perfect armor of the pieces of the context, to give the story not only its real dimension, but to follow its evolution and its human, social, economic and political impacts, on concrete and objective bases.
Ultimately, it is a task to strengthen citizen understanding of the facts on which the people must make decisions, since without this empowerment, democracy loses its value and its dynamics, its meaning and its sustenance.
- Translated from Spanish by Randy Rodriguez.