Social media platforms have opened up a promising field for digital journalism, and the strategies of digital newspapers should now focus on them in search of more audience and income.
Obviously, in order to compete on these platforms, at least two key factors must be taken into account.
In the first place, the tastes or preferences of those who have been the faithful users of them, depending on the space for socialization that is in the DNA of their origins, and secondly the new lifestyles that have been created as a result of the coronavirus pandemic.
In the first aspect, the digitized information for networks cannot be the same in their usual formats-digital or printed-, but rather re-elaborated with a strong audiovisual accent, brevity, simple and striking headlines.
Podcasts or short video stories, reflecting the punctuality of a news item, not all its details, attract more the regular audience of networks.
It must be taken into account, above all, that this public does not look for negative news, but those that can represent knowledge or usefulness in their lives.
As the pandemic has changed all of our lifestyles, new topics, such as health and science against Covid, telework and the technologies that allow it, as well as human and success stories, are the most preferred in those networks.
Careful. Each of these platforms has its peculiarities, its temperatures, its community stamp, which must be known and studied in order to bring the news inputs from our portals or from the form to them.
- Translated from Spanish by Randy Rodriguez.