A great challenge for the written press

Every day, video and audio formats become stronger supports for human communications and their learning.

News in such formats outweigh, in preference, the text. The optimal language lays on the visualization of images and listening to vocalized content.

The newer generations, who’ve been educated with more established learning models in these two formats, prefer to find out about the news by watching or hearing them, rather than reading them.

Therefore, it’s been an imperative of digital newspapers and social media to appeal to audiovisual resources for the broadcast of information, culture lessons and other scientific investigations, that are then consumed through smartphone screens or other similar devices.

Radio and TV pillars of yesteryear are leaning towards the might of digital multimedia, to gain again the attention of the users today.

On these platforms, texts do survive if conformed to brevity and simplicity of words. This way, it’s not as hard to prevent users from interrupting themselves when they feel like attending a “breaking-news” notice, a video-call or any other message.

This new culture of communications poses big challenges to the journalism of text, especially if it comes in the printed format. Meaning it must find a formula for coexistence with those audiovisual resources, asserting the immeasurable value of the word, which is what enriches our vocabularies and allows the direct expressions of our ideas and thoughts. In other words, words are the foremost irreplaceable pillar of all cultures, until now.

  • Translated from Spanish by Randy Rodriguez.