This Coronavirus pandemic marked the turning point of the business model under which the traditional press had, for decades, maintained a monopoly on the news.
From the moment such unknown virus made its appearance around the world, locking millions of citizens into their homes, newspapers companies saw themselves hard-pressed to survive this new crisis.
Many discontinued their paper editions or cut the schedule to one or two days a week. Others migrated to the digital format. Some of which, suffered from insufficient advertising revenue, thus perishing.
Those who, in advance, promoted transformations, betting on the digital route to expand their audiences, now had it way easier to survive, all thanks to their circumstance that was favorable from the very moment the pandemic broke out.
This reinvention, linked to the structural change that turned the printed platform into some kind of by-product of the digital environment, the opposite of how it was before, has been the saving call.
And for greater luck, the increasing phenomenon of fake or dubious news spread through digital channels, especially social media, has made traditional media regain the territory of truthful, credible and refined content.
Now is the time for a 360-degree turnaround of the printed platform’s contents, under the tactics of the journalism of the day after, which features deeper and timeless content, relying on investigations and data management through artificial intelligence technologies, while showing that spirit of handing practical solutions to the needs of their readers.
That’s how we last.
– Translated from Spanish by Randy Rodriguez.