When smartphones became the all-rounder of communications, the camera industry paled and it looked like it was already being left stranded at the museum of pre-modern relics.
Smart phones, with their respective integrated cameras that are every time more meant to replace traditional models that have existed since their invention back in 1816, jeopardized the usefulness of these devices and even that of professional photographers.
So much that an American newspaper decided to abruptly fire each and every one of its photojournalists, then entrusting that mission to the editors, whom were provided with smartphones.
Naturally, that wasn’t a successful decision, because the precision and exhaustive dedication of a professional photographer cannot really be replaced by anything.
Despite the gloomy horizon of the traditional camera, manufacturers, instead of giving up, reinvented themselves. And that’s how they’ve produced excellent models that combine still and moving images, as smartphones allow, with the ability to broadcast them from distance, just like smartphones do.
The original product became more versatile, more insurmountable and reclaimed its indisputable space on the market.
This should be a prime example for the printed press, especially in these times when it seems to be even more threatened by the digital technologies and their predominance.
The decision is to impose the versatility of its contents and strengthen its natural robustness, offering the public a product as “unbeatable” as that of the new cameras and assuming that journalism has changed in forms, not in substance.
– Translated from Spanish by Randy Rodriguez.
Director's Thoughts 