Briefness is key

News through radio and television have been known to be the forerunners of the quick or even instant dissemination model, which synthesized the news rather briefly.

Digital media, of this modern era, have taken advantage of this model and have implanted it as a key factor to the new language of social communications.

Fifty years ago, the best news broadcasts on American television offered an optimal and general vision of a worldwide reality in just half an hour.

TV was a formidable set that mixed interviews, analysis, videos that, on average, did not exceed the three-minute mark. The rule was only exceptionally broken if there was live coverage of some major event going on.

Television also created the basis of a continuous monitoring model without skimping on the last resources of technology to achieve, say, the international coalition war against Iraq being seen live from our homes, from anywhere in the world.

The brevity and instantaneousness of digital media meets another need. Given the large repertory of contents that they’re capable of transmitting in a single day, the news are handed in short rations.

That’s a way to encourage, at least, primordial knowledge among an audience that’s already saturated and cannot spare time to consume everything, no matter how exciting or interesting everything might be.

Only one in five users, according to the metrics, partially or thoroughly reads some five-paragraph pieces of digital content. Paragraphs should be made up of short sentences, preferably less than 60 characters per paragraph.

If they go beyond this parameter, what users will see on their smartphone screens, is a large wall of text that might more likely than not perceived as too dense and endless.

Right at that time is when they stop reading and move on to other simpler, synthesized, accurate and straight-forward content. That’s what really arouses their interest and hook them up for a complete consumption.

Brevity, nowadays, is key on the digital and other platforms.

– Translated from Spanish by Randy Rodriguez.