With the arsenal of new communication technologies, digital users are now inclined to the formats that tell the story of an episode, its background and impacts, just as podcasts and storytellings do with increasing success.
It’s not surprise that under the influence of Spotify and Netflix, the bulk of digital users show preferences for these channels, which form a window of opportunities that also seem to take advantage of the printed newspapers, betting on these audiovisual formats not only with the news of the day, but with stories and auditory narratives and videos.
Those who are looking for the latest news have plenty of material to find out about by using social media, but knowing that superficiality prevails, often even falsehood, they have found podcasts and storytellings, as well as quality contents of the newspapers, to be the corners that carry the neccesary depth of sight on the relevant events.
With the arrival of artificial intelligence, big data analysis and 5G Internet technologies, plus the rise of modern headphones and accessible audio or video editing programs, the media now counts on a great set of tools to go beyond the current news, that is, to tell them from all possible angles.
Newspapers at the forefront of their transformation have discovered that they now have more strengths to attract the public looking for transcending content, whether it’s current or “expired”, hence they’ve formed teams to produce audio and video stories, taking advantage of the most captive audience, the hyper-connected youth.
There have been magazines that already turned all of their texts into voice format and have significantly increased the number of paid subscribers, just how the New York Times and Washington Post now skyrocket their members and partners through their offers of podcast and storytellings.
As we see, the technological arsenal has come to diversify the different ways of telling the news, beyond the transience with which they submerge and reappear on all networks, and in this framework of opportunities, truthful and high-quality newspapers have the frank way to strengthen and preserve their level of reliability and influence, considered to be their intrinsic raw materials since always.
– Translated from Spanish by Randy Rodriguez.