Analysis, contextualization and explanations are three basic elements within the package of new content with which the printed newspapers lead their redefinition process, trying to mark a differentiated line against the digital offers.
These three elements may be perceived in a work of value, such as essays, opinion notes and researches focused on one or more aspects related to the most relevant news, reports or chronicles that give the reader some answers on why and what’s next of those episodes.
The purpose, with these new contents, is to provide a more complete and structured informative base of the news events beyond the superficiality with which the digital contents are disseminated, where the urgency of updating first is what characterize such media.
In these times, thought it might sound surprising, printed media are not to compete in a scenario of “the latest news”, which would be the scene of the present, but to more appropriately interpret the stories and narratives that have remained incomplete or that seemed to have “fulfilled their life span”.
After a torrent of misinformation that manage to “infoxicate” many readers, at the end, what they want is content that better explains the reasons and scopes of the facts, deepening onto their causes and effects and thus shedding more light on the essential and pure reality.
In achieving these tasks, the newspapers also enter the new model of “solution journalism”, based primarily on catering to the readers’ needs, whether it’s understanding the complexities of a government initiative that would affect their income or employment, as well as other matters that impact our quality of life or environment.
Nowadays, reports that focus on human needs do cause a big attraction, because readers can see their own experiences being reflected on others’ experiences and, consequently, learn from this and rectify what ever needs to be rectified.
As for everyday news, the best resource to process and readjust them is contextualization, by adding comparative elements and essential background data, all of which only helps readers to have a broader view of the events.
– Translated from Spanish by Randy Rodriguez.
Director's Thoughts 