Merging together the newsrooms of the printed and digital newspaper has led to the emergence of new logistics to search, process and disseminate the news on both platforms, taking into account the needs of the digital audience, which is the most exposed one to technological innovations that impact this sphere.
The traditional patterns of work that existed for the printed newspapers have had to be adapted to this new communication ecosystem, since the primary weight of news searches do rest in the digital world, which is urged to offer fresh, live and evolving news, while leaning on audiovisual resources.
The newspapers focus on a journalism with less pressure, that is, less conditioned by the latest news and the speed of dissemination, instead, they bet on background content trying to unite the lost fragments of a reality in a contextualized puzzle.
That is, they go beyond immediacy and try to explain the causes or consequences of a fact that has had relevant retention on the digital platforms, trying to fill information gaps through analysis, consultations with experts, data files or extra chronicles that might refine and complete an episode.
Under the premise of the “journalism of the day after”, it’s clear that work standards have to accommodate the new patterns that this digital journalism defines, because the old formula that readers used to look for specific news on the newspapers has now been reversed, either by subscribing to receive this printed media at house or by buying it at the street stalls.
Today, the model is to go after the audience, know their reading preferences, interact with them and offer just what they’re looking for. This logic of connection with the audience is what, in turn, is shaping the new and unwritten rules of journalism in these modern times.
Obviously, what do not change are the principles and values that have made professional journalism an ideal and reliable source for the transmission of news and special data or advice that interest a majority.
These values can and should be embedded in the digital sphere so that the exercise of communication remains the indispensable support for the construction of a society with freedom of expression, the foundation of democracy.
– Translated from Spanish by Randy Rodriguez.