Three platforms that have already changed

The written press, TV and radio have been the most impacted media by the irruption of digital technologies, radically transforming many of the norms and techniques that the exercise of journalism uses to inform the public.

This change has implied a progressive migration of the audiences into the digital platforms, especially social media, and a diversification of traditional formats to offer both audiovisual and textual content.

If the printed newspapers had not been imbricated in such digital sphere, they’d have ceased to exist due to the lack of a mass of subscribers or readers who, in turn, constitute an attractive target for advertisers and for a extra paid content offers.

Imbricating to the digital sphere has allowed them, on the other hand, to amplify their audiences and expand that menu of contents and something else: get more subscribers in their digital and paid editions through the associative options that support a journalism of quality, paying monthly fees to ensure the companies’ sustainability.

The same thing has happened to the radio and TV. Users no longer rely on them as the only sources. It’s the media that must go after the feedback, whatever the platform.

The last minute news arrive and spread in the digital torrents a lot quicker than in the three traditional platforms, which forces to redesign and redefine the strategies that the latter must apply to not lose space or competitiveness.

Dominican radio and TV, according to the latest reports published by the Listin Diario about the transformations they’ve experienced, are moving segments to the digital sphere, through the use of informative podcasts, giving users the opportunity to listen or watch their favorite programs at the time of their choice, not in the schedule of an official programming.

This is a sample example: the last media and devices consumption study, made between Kantar and the consultancy IAB Mexico, indicated that listening to the radio through the internet grew 26%, while listening to the traditional stations reduced 50% in popularity, last year.

Digital newspapers have made the most of this revolution, because by becoming multimedia, they can offer to their increasingly growing and profitable audiences an “all-inclusive” presentation of general information.

– Translated from Spanish by Randy Rodriguez.