For a couple of weeks now, the Listin Diario has integrated its informative podcasts into its digital content menu, the format that’s marking the steps from the radio toward the screens.
Just like the regular television has resorted to digital platforms to survive the push of YouTube, Netflix and other very popular channels, so does the audio seek its personal space in the sphere of social networks, which has taken form as the podcasts that are basically short auditive segments of news, reports, stories and extra comments.
The digital Listin Diario has done what corresponds to a multimedia platform: assume the audio and video formats to present the news, whilst also taking care of reformed textual formats, which are now synthesized and supported by photos, animated graphics or computer graphics, thus following the trend of the greatest newspapers, globally.
The Listin’s informative podcasts are initially broadcasted in three daily broadcasts, with summaries of the most important news content, read in duo by our reporters and executives. Needless to say, this model has had a high acceptance level from most users.
By just playing them, the podcasts can be heard from smartphones in an office; in a car on the way to work or under any other circumstance, which allows users to be aware of the latest news without having to read anything and to share them with others.
Both The New York Times, with its podcast The Daisy, and The Washington Post, with its newfangled broadcasts in Spanish, have led this trend of traditional newspapers getting self-refreshed, achieving positive benefits among the millions of subscribers to this auditive format.
It can be a kind of voice-only Netflix that is increasingly diversified with variable topics such as sports, gastronomy, film, fashion or gastronomy, and large advertising agencies also appeal to this resource for buying a space for advertisements.
Spotify, for example, has been an eloquent model in the growth of this trend, since it does not only want to sell music, which is its strength, but now it also bets on the broadcast of specialized podcasts, which can be confirmed based on its acquisition of Anchor and Gimlet, the two largest producers of podcasts in the world.
Just like the video, at its time, was the king of content, now the podcast disputes the favor of the users. In the end, the goal is to amalgamate the radio, the written press and the TV or cinema, with some multimedia capable of covering the entire universe of information sources on that same platform.
That’s why the Listin Diario has undertaken with its informative podcasts during this saga of innovations for social communications, never to lag behind the big changes.
– Translated from Spanish by Randy Rodriguez.
Director's Thoughts 