The greatest newspapers of today haven’t yet feared the digital plunge; partly because they are pioneers of a journalistic model that puts together several resources at once (text, audio, video and graphics), in a lively and interactive way to keep a good relationship with the audiences.
The most recent reinventions or transformations of such traditional media reveal, more than anything, that there’s a wide increase of users of the digital communication technologies and therefore a vast change in the paradigms of the printed editions.
Since the old cycles for news redaction no longer exist, which gave the newspapers a span of 24 hours to search, verify, contrast and disseminate the news, the rhythm of redaction has had to be paired with that of the digital platforms and now the fundamental thing is to achieve rapidness and quality, at once, to be able to compete.
The digital plunge has meant to change such rhythms and coupling two newsrooms (print and digital) differentiated only by the languages and ways of presenting the content, but unified by new satellites that revolve around the central command, such as audiovisual editing equipment (for radio and TV segments), audience monitoring, data collection and farther analysis with artificial intelligence apps.
From just redacting text, the editors have had to learn the handling of all of those technological tools, for which the greatest newspapers have a nice space for the preparation of audiovisual content.
Adapting to the new model of multimedia hasn’t been easy at all, because first we must know how to adjust our mentality and the internal clocks of traditional journalists to match those of the natively digital colleagues and know the particularities of the audiences of the digital space, dividing our time evenly between the digital and the printed contents, under a different tonic.
The greatest newspapers companies now privilege the analysis, special reports, close chronicles with the readers, interpretive notes of the facts, and concise and precise interviews, all while diving deeper and deeper into the digital ocean, trying to catch all modern consumers, but also preserving those who for a long time have been loyal readers, by offering everyone a journalism of quality, which has always been their hallmark.
– Translated from Spanish by Randy Rodriguez.