Content creators

After a long period on which the newspapers worked their hardest to offer the largest volume of news content, now the printed press privileges a new model based on transcending all fresh or brand new content.

Of the latter, digital platforms are held more accountable of, thanks to their immediate profusion of data; while printed media continue to strive for discovering and revealing those attitudes and behaviors of modern-era readers, whom are the core of the present civilization.

Hence, diarism, defined as the daily record of events, looks for other dimensions based on the analysis of data, precedents and context of an episode, while also mentioning certain approaches to the reality on which we live today, which we have reached thanks to technological changes that led to influence new lifestyles.

By monitoring what people read on digital media, the newspapers can detect the users’ fields of interests and preferences and proceed to have their best attempt at focusing on those, which tend to be topics outside of the “news” or not exactly “news” content, such as data regarding trends about culture, economy, health, education and the impacts of technologies on our modern society.

Within the field of social networks, we appreciate that diversity, with means that specialize in specific issues and engage with the public that consumes this type of content. Off of this, the printed are discovering that within those “niches” lays an abundant amount of raw material to be thoroughly discovered and published, breaking the ties of the everyday-model to add more of what could certainly be valuable and alluring content.

As I’ve mentioned before, what we strive for, through the printed platform, is the “journalism of the day-after”, creating those contents that give the reader a broader field of view on the different things that impact our society, like data that makes it easier to be aware of all the aspects and angles of an event, which first-hand tends to be rather fragmented on all digital channels, due to their brevity and instantaneousness.

In other words, it’s a kind of exercise that consists in collecting and assembling the scattered pieces of an event to then present them in its fullest and real context, thus why now the newspapers put great importance toward journalistic investigations and stepping onto more information sources, so as to build stories that really complete the polyhedron of an event.

Assuming that a new culture predominates among the readers of today, it’s correct to also assume their preferences and behaviors and offer such mass of users a way to interact with the printed platform as they do with the digital, but based on profound, truthful and high-quality content, the three essential tools of the professional journalism.

– Translated from Spanish by Randy Rodriguez.