Modern technology, but especially that of the cellphones, has led to the fastest reaching of the newspapers to the palms of society.
The cellphones of this time are not just instruments for voice transmission, but a point of access to the entire Internet, including the news.
This process is called the “netization” of mobile phones and there’s no doubt that it has had and will continue to have a profound impact on the way we all communicate in the present and immediate future.
The printed newspapers, which have known how to take advantage of the technological innovations, have now adopted, within their digital editions, some video-graphic services and are providing special information to the users of mobile phones, which amount to millions upon millions and only keep growing every single day around the world.
This does not indicate that the printed newspapers will soon disappear, replaced by this useful and diversified tool. On the contrary, the citizens can count on the newspapers as some reliable, identifiable and trustworthy sources, which are attached to the tradition of deep research and placing the bet on the truth, while handling their contents neatly, in most cases.
Whether placed right in the palms of your hands, or in the classic and immortal model of physically touching the pages and skipping through them to read some news events, the journalistic industry will always reach the humans in time, and this augurs a better world, as in more transparent, more communicated, and with better awareness than what we’ve seen before.
Knowing the features and preferences of two modern generations, that of the millennials and now that of the centennials, which constitute the bulk of digital audiences, the traditional newspapers that are replicated on the web do put more emphasis on the visual aspects than on the textuals, without detracting too much from the words, which are the main tool to tell stories.
It is, therefore, a good initiative that different traditional newspapers have taken to dedicate a good portion of their contents to these two most recent generations, but specially to centennials, featuring reports, chronicles, news and interviews with young people.
Actually, this new generation reads and sees a lot, they are interested in the facts that concern their own life and personal interests, they like to explore any possible way of communication to establish contact and exchange information with people who live in foreign countries, with whom they usually like to talk, trust their concerns, exchange photos and share their lifestyles.
These “digital natives”, who are now the big consumers of our online products, already make up a significant majority of modern audiences. We are fully aware, then, that we are in the presence of a new public to which the media should pay more attention to and offer them what they’re certainly looking for within the net.
What really matters here, is to assume the challenge properly, and for that we have unique strengths that make us capable of reinventing ourselves, competing and surviving in the era of virtual journalism.
– Translated from Spanish by Randy Rodriguez.