If we look closely enough, the model of the integrated drafting operates with the same dynamics of a cable car, whose wagons go and return with new users in the incessant flow of the everyday life.
Applying this analogy to the modern world of multimedia platforms, we can deduct that the principle that rules the cableway is materialized in the recycling that occurs when moving contents from the the digital press to the printed or vice versa.
These multimedia wagons distribute the load of the news torrent from one place to another, such as fresh information of certain evolving episodes, in some cases, and in others, as purified and proven histories.
Just like how the cabins of the cable car carry and bring passengers from one point to another and can transfer them to subways and then to buses, the integrated media also facilitates that mobility, that transfer, going from a digital journal to a social media site under a fascinating journey for the diversity of texts, images and videos that reflect the heartbeat of the world.
This recycling of readers or users between different platforms allows, for example, to attract a printed newspaper that offers trustworthy and well detailed content to those who prefer the superficiality, briefness or thinness perceived around social media.
On the contrary, social media provides abundant clues about different facts that, subject to the filter of the printed, allows the researching and deepening of them and thus satisfying the interest they have provoked to the readers.
If many social media sites are currently going through the insane effects of the faked or manipulated news that originates inside them, the best antidote to this epidemic is high quality and professional journalism that is cultivated without reliability issues in the written press.
Hence the effort made by the printed media to exercise a journalism that, without going beyond its traditional patterns, contributes to transfer to the digital space the same rigor and quality that it applies to its printed contents.
The printed media doesn’t want to lose any readers. Instead, they look for more. And they have many strategies to maintain them. That is why they resort to different languages and formats to bring improvements to the web and then bring new users from the web, just as a cableway does.
They are achieving success in this regard. The New York Times, for example, has conquered more than 100 million users with its audio news portal and every day it increases its list of digital subscribers to paid content offering them the cream of their exclusive news.
The newspapers companies, at the same time, admiring the inclination of the new audiences for the visual things, insist on modifying their designs to make them more graphic friendly and easier to dispense, they intend to leave in a graph, what could be said in a thousand words.
There’s a lot of room for experimentation and with that comes mistakes, but that’s the only alternative we’ve got left: to keep up with the changes and adapt to their own trends, without fear or pessimism.
– Translated from spanish by Randy Rodríguez.