Aligning ourselves with the future

The digital revolution has altered the old models and practices of what we know as the traditional journalism, and its first major change has been forcing each journalistic platform to diversify themselves and become multiplatforms.

That way, the printed newspapers have become one of the platforms that have undergone some of the biggest transformations through the decades when televisive, radio and now digital news challenged the monopoly of information.

“To survive or to die” was and still is the slogan in front of the revolutionary applications that have changed the scenery of social communications, forcing the conjugation of all these platforms into one.

We’ve seen how the text factor is heavily menaced by the videographic one, the latter being the trend that makes its way among the majority of the audiences of social media, whom prefer to see, with their own eyes, the exact details of an episode, instead of subordinating themselves to reading textual content that isn’t always as descriptive of such realities.

In the digital world, these demands become more tangible, since there is software that records users’ preferences, including things from which devices they use the most to access the news, up to the exact dedicated reading time for each news episode, and the dynamics of interactions between them and the media.

The so-called “blow-up of the videos” is the novelty in the media scene. This phenomenon is being reviewed, in a very serious level, by the Inter-American Press Association, which is the entity that brings together most of the printed and online newspapers in Latin America and the United States.

Concerned enough, the SIP continually promotes specialized seminars to adjust the printed media to the gravity laws of the digital world, without losing their essence or their blood type, but continuing to do so from the new platforms in which they’ve been coupled on.

For print-makers, this boom represents a delicate challenge, as I’ve said before, because it forces them to deploy skills for combining all the different styles and languages ​​that characterize each platform, without throwing away the objective base of reporting the truth, which is compromised with ethical manuals that allow to serve society in the most effective ways.

We’ve entered an era in which the quickness, for spreading information, forces newspapers’ personnel to go out to the streets to feel their heartbeat, to look for new details, with depth and well documented, all of which would prevent the very reality from being distorted by the fragmentation of images, videos or animated graphics that today aim to present a global perspective of a problem, potentially missing many of the edges.

It’s an era in which robotic tools exist to take on many of the functions of traditional editors, an era in which artificial intelligence supplants us humans in a lot of scenarios.

The challenges are immense, but still don’t lead to the point where we’d have to give up quite soon.

– Translated from spanish by Randy Rodriguez.