The “creative blow”

In these times when journalism is exercised on multiple platforms, the principle of a “creative blow” excites publishers who have accepted the challenge of reinventing the traditional newspapers.

For half a century, I’ve witnessed the dramatic changes that the world of social communications has undergone, so the experience of merging printed with digital editions now convinces me that there are no unbeatable challenges in this field.

Many people believe that to the extent that the current and upcoming generations deploy new tools and digital formats, the traditional media will continue to lose space and audience.

But for now, this seems like a very simplistic forecast to me, because journalism isn’t just an occupation, but a service that has the capacity to hybridize on any platform and meet society’s expectations, whatever they might be.

The secret lies on finding creative angles to combine the contents of the traditional newspapers with those of their digital platforms in the best manner possible, just how music producers mix different but compatible sounds carefully while applying a lot of different ideas.

The reader that reaches out to our newspapers is generally looking for contents that would be a lot more purified on the web, while those of the web arrive as a nutritive mass of information to the printed media, where they’re then organized, processed, reviewed and verified while potentially also be given extra dimensions that wouldn’t fit in with the brevity model of the web.

Journalists are now discovering that it’s possible to feed the notes that they publish on the digital platform with graphics, videos or animations, and that due to all the feedback from the audiences, they can focus on the issues that generate the most attention and interest from the public by treating them with special care so that our society could be better informed and oriented. Definitely an advantage that we didn’t have before.

This allows a better framing of the interests of the reader, to whom we can provide the elements and angles of a problem with more depth and quality. In this way, we combine the effort to reach more rapid audiences in the digital world and more demanding audiences in the printed.

This creative implication does not mean that we have to completely crack a style and a mission, but to make the multiplatform journalism the best informative option of the present and the future.

Like mirrors that reflect what happens with our society, the traditional media have always been consistent with the commitment to work with pure realities, not with superficialities or banalities that evaporate quickly in an ethereal space.

They must remain connected to the needs of the citizens and their rights of democracy, and work towards keeping up with them. They should never give up on their role as the eyes, ears and voice of the people, and all of that can be achieved through their own platform or through the others that interact with them.

That’s what I think.

– Translated from spanish by Randy Rodriguez.