With the powerful influence of technologies, large social platforms within the digital ecosystem have managed to take control of the distribution of news or extra content produced, as their own raw material. There is the advantage that, based on complex and expensive algorithms, they decide what to publish, where and to whom they are destined … Continue reading Standing by a ‘reasonable’ deal
The great trend of audio content
Although audiovisual formats are the most consumed in digital journalism, it is audio, in these times, the one that is best positioned for its monetization. The latest studies that have been done on the formidable increase in audio content in the world (around 17 thousand podcasts per day) is whetting the appetite of digital media. … Continue reading The great trend of audio content
Towards all-digital, without fear
In their efforts for survival, the traditional print media have understood now, more clearly than ever, that their future is linked to the good strategies they assume in the digital field. Most of their income comes from their digital platforms, not only because commercial advertising has migrated to them, but also because other ways of … Continue reading Towards all-digital, without fear
New “mixtures” in journalism
Professional journalism is the highest category of social communication. Both because of the rules that govern its exercise and because of the nature of its mission in the defense of democracy, its role remains unique in society. Apart from it and thanks to the wide space that digital platforms open up, new ways of informing … Continue reading New “mixtures” in journalism
The dictatorship of summary
In a world of abbreviated communications and miniaturized technologies, the basic tools of journalistic writing also had to submit to a dictatorship of concise summaries. I mean, to adapt to the conditions that force the use of short or concise texts that synthesize the most important elements of a news item, instead of accessories. This … Continue reading The dictatorship of summary
A journalism for the elites
Little by little a very special elite is growing: that of those readers who look for true and reliable news on the exclusive pay sites of digital newspapers. As elite readers there will also remain, in the future, those who maintain their subscriptions with traditional print newspapers that are already refining their content to focus … Continue reading A journalism for the elites
Reinventing the journalist
Connecting traditional journalism with modern journalism is one of the most difficult stages in the transition to the new communication ecosystem. It is not enough to adapt technologies that facilitate the dissemination of information on digital platforms, but to adapt the mentality of those who will be responsible for handling them properly. Despite the strong … Continue reading Reinventing the journalist
The silence of the press
The press rooms were the real “sancta santorum” of a newspaper, a vast and imposing space in which large machines linked in a chain, at a frenetic pace, printed cut and formatted the paper editions of the traditional newspapers. The operators, clad in special suits and with noise-resistant ear protectors, moved between inks, metal plates … Continue reading The silence of the press
The new battles of the written press
In an era in which technological applications are the ones that determine the new profiles of digital journalism, the written press only has conceptual weapons left to continue fighting for its physical presence. Due to the nature of its format, which is determined by size, pages and content limited to non-animated texts and graphics, the … Continue reading The new battles of the written press
Multilingual news
The practice of translating news into several languages has been one of the strong points in the versatility of international news agencies. As their clientele is worldwide, they strive to maintain correspondence posts in different regions of the planet, serving them in their own language, which allows them to prepare multilingual packages with summaries of … Continue reading Multilingual news
