The pandemic suddenly transformed the newsrooms of traditional newspapers, giving way to a hybrid model in which the digital modus operandi is imposed as the key engine of its structure. There are many indications of that change. For example, the ways of planning and executing news searches and, later, of prioritizing and deciding their staging … Continue reading The hybrid newsroom
The “industrialization” of the news input
To survive in the new communications ecosystem, print newspapers have to learn to swim against the tide of the technological forces that drive the success of digital journalism. Their challenge, now, is to resist two dynamic lines of the digital world: the immediacy of information and the dissemination of false or manipulated news, and compete … Continue reading The “industrialization” of the news input
Prelude of deeper layers
The technological bet to create a Metaverse, the new ecosystem of the Internet, and the revelations about Chinese advances in quantum computing, now herald what will be the future scenario of social communications in the world. As these are two great qualitative leaps, one that will allow users to experience life in the real and … Continue reading Prelude of deeper layers
Quality and innovation
Many wonder what is the key to success, in its print and digital formats, of The New York Times. And David Rubin, its chief strategist, doesn't blink to say it: quality and innovation. Combining a careful commitment to the quality of its content, with in-depth analysis, reports and processed and contextualized data, the printed The … Continue reading Quality and innovation
Two cultures within journalism
Multimedia is the scenario that is testing the connection of two cultures in journalism: the traditional and the modern or digital. The criteria that dominated the management and structuring of printed newspapers coexist with styles, norms and ways of communicating digital journalism that are often very different from each other. It is not that journalism, … Continue reading Two cultures within journalism
The newer bridges of journalism
Since journalists stopped being simple transmitters of news and have become associated with them, the bridges that communicate the medium with its users have opened new ways of communication. To some extent, journalists have had to stop being behind the scenes and become visible to the public to whom they provide the results of their … Continue reading The newer bridges of journalism
Standing by a ‘reasonable’ deal
With the powerful influence of technologies, large social platforms within the digital ecosystem have managed to take control of the distribution of news or extra content produced, as their own raw material. There is the advantage that, based on complex and expensive algorithms, they decide what to publish, where and to whom they are destined … Continue reading Standing by a ‘reasonable’ deal
The great trend of audio content
Although audiovisual formats are the most consumed in digital journalism, it is audio, in these times, the one that is best positioned for its monetization. The latest studies that have been done on the formidable increase in audio content in the world (around 17 thousand podcasts per day) is whetting the appetite of digital media. … Continue reading The great trend of audio content
Towards all-digital, without fear
In their efforts for survival, the traditional print media have understood now, more clearly than ever, that their future is linked to the good strategies they assume in the digital field. Most of their income comes from their digital platforms, not only because commercial advertising has migrated to them, but also because other ways of … Continue reading Towards all-digital, without fear
New “mixtures” in journalism
Professional journalism is the highest category of social communication. Both because of the rules that govern its exercise and because of the nature of its mission in the defense of democracy, its role remains unique in society. Apart from it and thanks to the wide space that digital platforms open up, new ways of informing … Continue reading New “mixtures” in journalism
